To provide a service-led environment known for its welcome, its passion for fun, its great value and a desire to unite people and cultures.
What does umi mean?
The ‘umi’ interlinking logotype expresses the fusion of cultures, ideas and people. The name ‘umi’ has a huge Asian influence. Meaning sea in Japanese, the name itself acts as our synapse-joining staff, guests and nationalities, breaking down boundaries and allowing a continual flow of communication with everyone who comes into contact with the umi brand.
What is umi all about?
To build a unique hotel we employed a unique approach. The focus was on building a brand with meaning behind it as oppose to just another hotel. We worked closely with a young branding agency called the youth conspiracy ltd. who were given the brief to create something different and revolutionise the industry. Their process had young people at the heart of all development. It was this bohemian nature found in cities all over Great Britain from London to Brighton to Liverpool which really connected with a diversity of characters and personalities.
People are the key to our amazing service and everyone who works with us is passionate and enthusiastic to learn.